What started as a petrolhead clothing label and a way to fund a racecar has grown into something far bigger than we ever imagined. Double Apex is a South African motoring portal built by car people, for car people. Every pixel, every feature, every decision on this site has been made with one question in mind: would a petrolhead love this?
The answer had better be yes.
Built for the community
Double Apex exists to serve the South African motoring community. We cover everything from breaking news and new-car launches to Formula One analysis, vehicle history deep dives, and the lighter side of life on four wheels. If it has wheels and a story worth telling, it belongs here.
But this isn’t just a place to read — it’s a place to belong. When you sign up, you become part of a community of enthusiasts who share a common affliction: an irrational love of cars. Your reading habits shape what you see. The stories you save, the categories you follow, the articles you engage with — all of it feeds back into a experience tailored to your particular flavour of petrolhead.
Apex Contributors
Here’s where it gets interesting. Double Apex isn’t written exclusively by a newsroom sitting behind desks. Yes, our managing editor Sudhir Matai brings nearly two decades of motoring journalism to the table — from freelancing at club-level events to covering international launches, from being a works driver for Volkswagen Motorsport and Ford Racing to running the show at some of South Africa’s leading motoring titles. The man has petrol in his veins and a press pass permanently attached to his lanyard.
But the heart of Double Apex is its community of invited writers — our fellow “Petrol Heads”.
These are enthusiasts from across the South African motoring world. Some are professionals in the industry. Some are weekend warriors who spend their Saturdays under a bonnet. Some own collections. Some own one beloved car they’ve had since university. The common thread is passion, knowledge, and a story worth sharing.
Being invited to write for Double Apex is an honour.
It means Sudhir and the team recognise that you have something genuine to contribute — a perspective, an experience, a car story that deserves to be told properly. Our Petrol Head writers get their own profile on the site, a front-end writing studio that doesn’t require any technical knowledge, and their name on every piece they publish. Submit your story, the editorial team reviews it, and when it goes live your byline is right there under the headline.
No content management systems to learn. No backends to navigate. Just write your story, upload your photos, and hit submit. We handle the rest.
What we cover
Sudhir’s world is wide. His circle of friends and contacts spans every corner of South African motoring — from the guys restoring classic Alfa Romeos in Johannesburg garages to the teams preparing rally cars in KwaZulu-Natal, from the latest Chinese brand entering the market to the legacy of a forty-year-old Land Cruiser that refuses to die.
Our categories reflect that breadth. News. Reviews. Opinion. Actual Speed. Classic Cars. Electric Vehicles. If it moves under its own power and someone in South Africa cares about it, we’re interested.
We are particularly fond of the stories that don’t make it into mainstream motoring press. The hobby builds. The barn finds. The father-and-son restoration projects. The road trip in a car that really shouldn’t have made it. Those stories matter as much to us as any new-model launch — sometimes more.
A site built for you
Every feature on Double Apex has been designed with our community in mind. The dark, premium interface isn’t there to look clever — it’s there because car photography looks best against a dark background. The engagement signals on articles aren’t vanity metrics — they help you find the stories other enthusiasts are reading right now. The weekly digest email adapts to what you actually read, not what an algorithm thinks you should read.
And when you save a story for later, it goes to your personal dashboard — your Garage — where everything you’ve bookmarked, followed, and engaged with lives in one place.
This is Sudhir’s passion project, built with the help of a community that shares his obsession. Whether you’re here to read, to write, or simply to be among people who understand why you spent three hours watching a documentary about the Mazda 787B — you’re welcome here.
Car stories that don’t suck.